I’m glad you are one of the technicians who is ready to make the investment in your trade and to continue to evolve in your skill set both with techniques and mental strategies for this crazy unique business we are in together.

IF you want to be on the cutting edge of our trade, and do the absolute highest level repairs possible for the best money possible, then this is the MOST important opportunity that has ever been presented to you.

Before I tell you all about it, let me be perfectly clear: This is NOT a get rich quick, magic bullet that will automatically double or triple your business.

Here’s the deal.

These strategies are working for me, for Brice and and for every one of the presenters. The seminar format is proven to work for the past attendees who have embraced the culture and created professional groups and personal friendships from the contacts made at our seminars. For those who went home and got to WORK, this is gold.
BUT there’s a serious “catch”

Here it is: These skills WORK to accomplish repairs that many techs fail on. These strategies are proven over and over again by the guys on stage. However, I’m not suggesting that you or anyone else who attends is going to make 15 million dollars...or any money AT ALL.

None of the presenters are going to go home with you and wake you up every day to make sure you’re doing the things you need to do to succeed and thrive.
YOU are the only person who can make you wealthy. Not me, not Brice, not a strategy, system or technique.

BUT there are people who are farther down the path of excellence and success than you are right now. What we are doing at the seminar is giving you the sherpas to show you the way, to accelerate your progress and eliminate the pitfalls that will most likely swallow up your competitors.

IF you’re excited to show up to LEARN, WORK AND EXECUTE, you’re in the right place.
With that being said, here’s just a touch of what you’re going to experience at the 2024 Advanced Skills Seminar: 

SALES SKILLS
- How to make more money in the same amount of time by nailing very specific points on your estimating and sales closing techniques
SHRINKING SKILLS
 - How you will gain a stretched dent repair “super power” to say YES to damage when your competition says “NO”
TENSION SKILLS
- Become the Go-To tech in your home market by bringing home the panel tension steps and shrinking  Brice Kelly uses

EPIC
- If you’re fortunate enough to secure a seat, you will be sitting with the world’s best tech trainers for less money than is possible anywhere else
NETWORKING
- You will get access to this exclusive group of attendees to continue to share notes all year when you go home and practice. Remember, your network determines your net worth.
This seminar is not “cheap” and it’s definitely not for everyone. If you’re brand new in PDR, you probably won’t be able to use most of this information.

 If you want someone to hold your hands and stand over your shoulder, you probably shouldn’t attend this advanced training session. This is ADVANCED training, which means you already understand the trade and you can make specific changes immediately.

To be honest, there are a lot of reasons why you
SHOULD NOT attend this year in June:

You don’t have any intention of growing your pdr business by adding volume, revenue, added services or a fixed location.

This program is for business owners who are hungry and ready to get uncomfortable. To change, to do things differently to find new levels of professional results and set new sales and profit goals. If you are happy where you are, don’t want to try new things, don’t want to learn any new skills and most importantly don’t want to network with other techs who DO want these things, then you should NOT attend. You will not find your tribe here. If opening a fixed location with multiple services is on your agenda, Cory will be there in his home shop to literally show and tell what adding revenue streams looks like and how it works.
You are already as good as you want to be.
This is a strange perspective for me, but there ARE techs who don’t WANT to increase their skill level, who don’t WANT to get better and do more amazing repairs. If you are perfectly happy to do what you do and you are not amazed at what Brice can do, then you should NOT attend either.
"You don’t want to fix smashed panels in someones driveway."
 Listen, when you aren’t paid properly (which is a result of poor estimating and poor sales) doing smashed dents isn’t fun. BUT when you get the money RIGHT and you KNOW you can do it, there isn’t much that’s more rewarding than doing a masterpiece and getting paid like a surgeon to do it. PLUS the skills gained on smash repairs make “normal” dents seem almost too easy and fast.


Brice isn't going to train me “One-on-One” This isn’t One on One training.

It is much more affordable and frankly, better. If you are set on personal training then you should do that instead and NOT attend the seminar. It will take you two months and 10x the cost fyi. How much revenue will you lose in two months?
You think this seminar is “Too Expensive” This is an experience designed for techs who are already busy, have decent call/lead volume, and are already proficient at pdr. 

If that isn’t you, the seminar may in fact be too expensive. However, if you are doing “big stuff” already, we will show you how $1200 repairs become $3200 repairs and how to glass stuff that you would have turned down before. Simply put, if you’re already doing well, you can recoup your cost in the first month putting this stuff into action. Also, don’t forget that this is a tax deduction for continued education (please consult your CPA or tax pro to confirm).
 4 Day Live Training with Our Experts
You will be sitting with all of these trainers over the course of 4 days along with the other accomplished techs in the audience. It's a truly magical energy that doesn't exist anywhere else.
WHEN: June 20-23, 2024

WHERE: Dent Pro Sacramento, CA

WHO: Dedicated PDR trainers Brice Kelly, Marty Runik, Shane Jacks, Keith Cosentino, Paul Kordon & Cory Kleinfeldt

WHAT: 4-day skills intensive, including advanced PDR skills, selling techniques, and PDR business mastery.

Lunch daily, and one evening w/ dinner together are all included in your ticket.

Brice Kelly, Master Tech

Brice almost needs no introduction. He continues to produce results that are seemingly impossible, then teaches others to do them as well.

Marty Runik, Godfather of PDR Theory

As a former collision tech, Marty has been teaching these "new" principals for years. Bringing high level metal theory to our industry and encouraging proper fundamentals for success

Paul Kordon, Pricing Mindset

Forget for a moment that Paul is a master PDR tech. His thoughts and actions on pricing, negotiating and procedures have probably put more money in our pockets than any other skill set.

Shane Jacks, Dent Olympic Winner, PDR College Founder

In addition to being one of the best in the world as a tech, Shane has run retail operations in multiple states, run large corporate deals with huge tech teams and continued to run his retail presence in Greenville SC

Keith Cosentino, PDR College Founder

Keith is ALL IN on PDR; Retail location, Wholesale accounts, Blackplague Tools, TabWeld glue, PDR College Podcast, and Claim Connection.io insurance claim handling service. He will share his mindset on growth and performance.

Cory Kleinfeldt, Multi Service Retail

Cory runs an amazing business that has evolved to offering multiple services. On top of being a coach, podcaster and Dent Olympic winner. He will share his best practices for retail growth.

The 2024 Agenda

(Details subject to change)

Day 1 - 8:30 AM Start

• Welcome and meet your presenters
• Let’s make some damage! Car vs. Car, panel vs. sledge hammer, etc.
• Estimating and closing on these large repairs and getting MAX $
• Lunch (catered)
• Challenger selling: How to win monster sales
• Dent mapping with Brice: How attacking the damage initially will create success or failure
• Guess that depth! Deep deep stretched dent shrinky box
• Catered dinner at Dent Pro

Day 2

• Smash theory with Brice: Compare & Contrast
• Set up tension pulls on Large or complex damage
• Execute tension pulls on large or folded damage
• Lunch (catered)
• Open Q&A with Brice and Shane
• Large format glue pulling with Brice: Bigger better and faster
• Evening social at Keith Cosentino's Shop

Day 3

• DEEP dent theory: Glue vs. tools, fast vs. slow shrinky box techniques for success
• Crease theory stitching, dragging, sliding vs. glue with Brice Kelly
• Edge fold lines: How are they so clean?!
• Lunch (catered)
• Stations to start complex repairs
• Practice hoods and doors available to trial techniques

Day 4

• Cory Kleinfedlt on his retail journey: What you need to know about opening a shop & adding multiple services.
• Shane on sanding in the finish: How does his technique differ from the others?
• Lunch (catered)
• Review smash repair progress
• Q&A: Taking final questions
• Final takeaways
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